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The function and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are accountable for running the marketing department and liaising with marketing project managers, sure, however what are the opposite CMO responsibilities which can be important to understanding the position?

Put merely, the chief marketing officer of an organization has the primary responsibility of driving income by increasing sales by way of marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to ascertain firm-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and growth goals via a range of marketing capabilities and activities.

The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of name development, sales administration, product, distribution management, and buyer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.

Chief marketing officers typically wear quite a few different hats. They must have a particular set of skills or traits to lead the company’s brand administration and marketing activities in a way that results in growth. These are a number of of an important responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky elements of being a CMO is that some marketing activities could be unpredictable, particularly in the digital and social media age, so making strategic selections that drive growth is a particularly important responsibility.

Marketing skilled: While the CMO doesn’t normally get their hands soiled with the granular tasks of the marketing staff, they still have to be an skilled in all things marketing. The CMO is in the end accountable for the entire activities carried out by the marketing department, so they should have a deep understanding of the marketing capabilities at their disposal.

Buyer champion: The CMO is also answerable for serving because the buyer champion in chief, ensuring that each one marketing activities serve to create model loyalty and ensure the user experience is enjoyable and successful.

Chief storyteller: Finally, in addition to business-focused responsibilities, the CMO is chargeable for leading the inventive side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring innovative marketing ideas that will help attract and retain more prospects and lead back to increased sales growth.